6 points listed great content.. I love step 3 so true it's going to be more about relationships than anything else going forward
With social media since alot of it is FREE, people are jumping on the chance to market but forgetting to put the customer wants as first priority.. Check it out...
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Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.
3. Don’t Measure Success by Follower Counts
Read more at mashable.com
Starbucks has more than 1.3 million followers on Twitter. You probably don’t, and that’s OK. As a small business, you shouldn’t get caught up in the numbers game or try to keep up with the big brands. Growing your community is important, but you should be focused on who’s engaging with you and at what levels. I know it’s tempting to pay a service to deliver thousands of followers literally overnight. However, in the long run it’s more important to have a devoted, enthusiastic community. Be patient. It’s organic growth that matters. Things don’t (and won’t) happen overnight.