Tuesday, June 21, 2011

8 Facebook changes Marketers Need to know

Great article about facebook changes...check it out...

Amplify’d from www.imediaconnection.com


8 Facebook changes marketers need to know

Brand tagging, Deals, and user experience

Facebook Deals and social commerce
For those that have been waiting for "the year of social commerce" (we've all been hearing about it since 2008 or so), it's finally here. The launch of Facebook Deals marks Facebook's biggest -- and most notable -- social commerce endeavor. As of now, Deals is only being offered in limited markets, and while the nationwide rollout will be gradual, so was the rollout of Facebook itself (and now we're at 700 million users).

There's no such thing as "wasting time" on Facebook
I can't stress this one enough. Understanding the user experience is the most important element to any successful marketing campaign. And with Facebook changes rolling out regularly (there are a few more that have been announced recently), it's the only way to understand the complex and wonderful world that is Facebook.

Right now, we see the value of bringing Facebook to your commerce, rather than (or in addition to) bringing your commerce to Facebook. For example, many brands have sharing buttons on their websites, but they don't know how much revenue is being driven directly via social sharing. Buddy Media recently acquired social commerce company Spinback, which enables brands to answer that question.

As of now, commerce on Facebook is growing, but limited. Right now, most people are not on Facebook to shop. However, people are shopping in massive numbers on the internet, and sharing the purchases and purchase decision-making process with their social graph. According to Wired magazine, 90 percent of all purchases are subject to social influence.

Read more at www.imediaconnection.com