Thursday, June 23, 2011

How to prepare for a social media thrashing

Very interesting...topic brandjacking first time I've ever heard or read about this... but have heard it verbally from others

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How to prepare for a social media thrashing

The third step is to simply know the consumer. Serve as a "listener" in social conversations and respond and employ proactive social support as needed: Address issues before they grow out of control. Also, identify key brand advocates who will be there to provide invaluable support in the event of a crisis.

Secondly, marketers must generate a new social mindset within the organization -- one that's characterized by transparency, accountability, and employee empowerment. While technology is a crucial component of dealing with crisis communication, preparing processes and practices must come first.

To start, an understanding of the organization is crucial. Marketers must review the corporate culture and all external communication processes and social capabilities. Scenario planning is an extremely handy tool to initiate this process with the key question being: How to respond if a vocal customer complaint suddenly went viral?

The threat of brandjacking has made it imperative to implement the proper social tools and effective outbound communications efforts to help combat negative opinion tarnishing a brand online. With respect to effective communications, there are five critical steps for marketers to prepare for a potential brandjacking crisis.

Once these steps are achieved, form a cross-functional social crisis team that includes a social media manager, a product owner, and at least one executive sponsor. Clarify roles for each team member and create an internal collaboration space for the team. A successful social strategy must cross the boundaries of department and hierarchy because consumers expect a seamless experience.


Tuesday, June 21, 2011

8 Facebook changes Marketers Need to know

Great article about facebook changes...check it out...

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8 Facebook changes marketers need to know

Brand tagging, Deals, and user experience

Facebook Deals and social commerce
For those that have been waiting for "the year of social commerce" (we've all been hearing about it since 2008 or so), it's finally here. The launch of Facebook Deals marks Facebook's biggest -- and most notable -- social commerce endeavor. As of now, Deals is only being offered in limited markets, and while the nationwide rollout will be gradual, so was the rollout of Facebook itself (and now we're at 700 million users).

There's no such thing as "wasting time" on Facebook
I can't stress this one enough. Understanding the user experience is the most important element to any successful marketing campaign. And with Facebook changes rolling out regularly (there are a few more that have been announced recently), it's the only way to understand the complex and wonderful world that is Facebook.

Right now, we see the value of bringing Facebook to your commerce, rather than (or in addition to) bringing your commerce to Facebook. For example, many brands have sharing buttons on their websites, but they don't know how much revenue is being driven directly via social sharing. Buddy Media recently acquired social commerce company Spinback, which enables brands to answer that question.

As of now, commerce on Facebook is growing, but limited. Right now, most people are not on Facebook to shop. However, people are shopping in massive numbers on the internet, and sharing the purchases and purchase decision-making process with their social graph. According to Wired magazine, 90 percent of all purchases are subject to social influence.


Tuesday, June 7, 2011

Meets up groups inspiring urban entrepreneurship

You know I won't regret that I totally ignored everyone who told me that entrepreneurship didn't work. Heres proof that entrepreneurs do count in economic recovery.

Go For IT


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NJ hosts summit on urban entrepreneurship


06.07.11, 10:10 AM EDT

Experts on small business growth say urban entrepreneurs are crucial to the nation's economic recovery.

"An entrepreneur can truly change the fortunes of their families," said Marie Johns, deputy administrator of the U.S. Small Business Administration. "We need to find them, connect with them and put them on the path to making their dreams a reality."

Newark Mayor Cory Booker, hip-hop mogul Russell Simmons and the co-founder of the travel website Priceline were among those offering advice and encouragement.


Monday, June 6, 2011

Why Marketing Hurts Your Growth and What To Do About IT

Human nature will always rule when it comes to business, Awesome post check it out when you can

Why Marketing Hurts Your Growth and What to Do About It

Where’s Your Focus?

The one thing that remains constant is people. I’m talking about you, your peers, your customers, your prospects and your partners. Yes, they might jump to the competition, but at their core they don’t really change.

peopleEveryone wants access to valuable insight, great people and recognition BEFORE they want products or services. If you can focus on the true desires of people, you’re halfway to a successful mission.

Where’s your focus? Are you focused on yourself, your products and your company? Or are you looking outward?


Why Marketing Fails

fishWe’ve been treating people like fish. We’ve been taught to simply crawl into a boat, paddle out to where the customers are, grab our reel and cast out on top of customers. Then just jiggle that bait the right way and you’ll be able to force a customer into your boat!


Thursday, May 26, 2011

More Interest Based Social Networks

I checked out a few of the sites. come grub with us was really cool, they didn't have any yet in my town but I think he is on to something..

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5 trends that could take down Facebook

It's hard to argue Facebook's momentum. We are talking about a company that has over 500 million active users, was valued by Goldman Sachs at $50 billion in January 2011 (and $75 billion by secondary markets in March 2011), and is so popular that Hollywood made an Oscar-winning movie about its beginnings. You are also talking about a platform where every month, more than 250 million people engage on external websites, with 80 of comScore's U.S. Top 100 websites having integrated with Facebook.

Creation of vertical, interest based networks
The very thing that led to Facebook's growth (a standardized and unified experience) could also prove to be a kink in its armor. Gautam Gupta from General Catalyst Partners pointed out to me that "Facebook's market share of time spent on web is driven by the utility it provides to consumers as a social network." This broad social network will continue to have its place, but people are increasingly being drawn to vertical and interest based networks to meet specific needs.


Friday, May 20, 2011

The 8 Items on a Leaders To Do List

John Maxwell on why Talent is Never Enough... I have read several of his books have yet to pick this one up yet... Good reference point for people to gage their process with.. enjoy

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The 8 Items on a Leader's To-Do List

John C. Maxwell says leadership is just as much about developing your team's talents as it is about nurturing your own leadership skills. The best-selling author of Talent Is Never Enough reminds us that growth is modeled after and expected from leaders. As a successful leader, you must do eight things.

1. Find your own personal strength zone.

A successful leader is a person who knows what they do well and does it, but they also know what their people know well and help them practice it.

2. Help others find their strength zone.
What is their special ability? You can't make others good at something you are bad at. You can only increase a person's giftedness by helping them answer important questions of themselves. What is their temperament? What is their passion? What choices are they making in their life? Help them with these things and there's no limit to how much someone can improve in these areas.

3. Help them define success.
Success is hugely subjective. Knowing your purpose in life, growing to your maximum potential or sowing seeds that benefit others are all great definitions of success.


Monday, May 16, 2011

Success is in the Ingredients not the Main Dish

I have been very fortunate to know what it feels like to do something that I loved to do.
And I actually had this experience within a 9-5 job teaching a communication program...
that was years ago... But I never forgot how much joy it bought me..

And its the main reason why I work my business from home...the same exact feeling..
And when you locate that feeling you will do everything you can
to keep it in your life...

As you know when you are doing what you love it just comes so naturally

Some may think well I love what I'm doing, but why isn't it going the way I planned..

Sometimes it's you that's actually blocking the flow.

You don't need another program...

You don't need to be in the RIGHT place at the right time...

You don't need to believe you have failed...

Listen we all do it.

We get impatient
We take matters into our own hands
We grow weary from anticipation of what to come
or even worse try to FORCE what we want to happen....

It's in these times when we need to tune within to seek
insight on what and who to BE...

So at times it has nothing to do with
the fact that you don't Love it..or that it isn't going to work..

It has more to do with you not allowing success to organize around you..

So if you got a dream that you are waiting to come TRUE..

Know that it can, once you get out of your own way..

And allow circumstances,people and things to come into your life
And when they come you MUST more value on the little stuff first...

Because the little stuff comes before the BIG stuff...

Just think of all the ingredients that are used to cook your favorite dish..

If one ingredient gets left out, what could happen to your dish?

Will it actually taste the same now that you left out one ingredient?

What about if you leave out TWO ingredients?

It's the same process with success..

It's just away to be & perceive the world
around you... most of all it's the journey that counts..

Document your journey
Share it with others on your way...

You may be able to bring a few out with YOU...

It's were the diligent prevail in the end...

Stay thirsty my Friend
Enter Your info for more training...
Lenai Stewart

5 reasons why BIG brands are using social media and wasting marketing dollars

Lenai Stewart's two cents....

What's interesting is these BIG brands came online looking to use social media to increase sales, and instead of going to the networkers that have been here and are successful. They are now hiring social media consultants?

When in Rome do as the Romans do... Not sure if they are ready to change their definition of branding, but I think Jonathan Salem Baskin is on to something.

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5 reasons social media is a waste of marketing dollars

Article Highlights:

  • Don't assume that consumers who have clicked on a Facebook page are friends of a brand, let alone participants in a community
  • Brands don't exist, at least not like rocks or tax returns; brands are ideas
  • Businesses exist to sell things; it's a simple, inescapable fact, so don't pretend otherwise
Dangerous assumptions

Before you leap to defend social media, consider the very real possibility that these brands are using it in the wrong way. Maybe our assumptions about the tools are just flat out wrong. In this article, I'll explore five core concepts that could hobble social media marketing and should be reconsidered, if not replaced entirely.


Social Media Tips for Small businesses

6 points listed great content.. I love step 3 so true it's going to be more about relationships than anything else going forward

With social media since alot of it is FREE, people are jumping on the chance to market but forgetting to put the customer wants as first priority.. Check it out...

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Nellie Akalp is CEO of, her second incorporation filing service based on her strong passion to assist small business owners and entrepreneurs in starting and protecting their business. She has formed more than 100,000 corporations and LLCs across the U.S. To learn more about Nellie and see how she can help your business get off the ground quickly and affordably, please visit here.
smb woman image

Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.

3. Don’t Measure Success by Follower Counts

Starbucks has more than 1.3 million followers on Twitter. You probably don’t, and that’s OK. As a small business, you shouldn’t get caught up in the numbers game or try to keep up with the big brands. Growing your community is important, but you should be focused on who’s engaging with you and at what levels. I know it’s tempting to pay a service to deliver thousands of followers literally overnight. However, in the long run it’s more important to have a devoted, enthusiastic community. Be patient. It’s organic growth that matters. Things don’t (and won’t) happen overnight.


Sunday, May 15, 2011

What Happen to A Little Romance Before the Buy Now?

What not to do when you join a Social Site?

It's been 5 years online, and I tell you what, I have about seen it all.. Not everything but enough to know what not to do when I first meet someone online.

On IBO social along I have over 200 associates last time I checked. And the main goal for this site was to foster relationships. And that won't happen if the first time you meet someone here you inbox them your link to YOUR deal. (smile)

Now I have been able to conduct business with a few select individuals YOU know who you are.. These guys and gals where REAL business owners..

Ready to share what they know, and Keep IT REAL.

And there were quite a few who well let's just say put themselves FIRST..

Whatever happen to a little romance before the date?

Listen this quick approach technique may work for a bit, but it will NEVER bring in the MOOLA that you are looking for.

When I first came online, I didn't know anything about marketing so I followed the HERD and became a LINK PUSHER..

I love to share what I know works, and doesn't work. And LINK PUSHING is probably the biggest NO NO out.

For those that are new to network marketing take a look at those who have created a blog, capture page or presentation of their business. These entrepreneurs have taken the time out to serve you, and not impulse you.

It's a clear SIGN of what your future will be like if you decide to connect with that person for more information or to get started.

Most will have an autoresponder system set up where they will allow you to SELL yourself.

I have heard so many war stories from folks, who got scammed or feel like they were mislead in some way.

Did you see the SIGNS before you joined? Take your time to do the research...

Most skilled marketers who have a LEGIT business will always lead with FREE or a lost cost item under 20 bucks so you can test drive the product.

I have several blogs Packed full of training by me or by reputable business owners that I know will not disappear after you decide to do business with them.

I know that most by the time they find an opportunity to change their life, they come into network marketing with the perception of I need to make money quick.

Well just keep in mind your character online is probably more important than it is at your 9-5. Here people won't forget and they spread the Word quickly.

Especially with all this SHARE buttons available online now (smile)

To those I met here thank you for your time....

Lenai Stewart/Divapreneur/WorldChanger/Freedom Fighter

How to prepare for a social media thrashing

Very interesting...topic brandjacking first time I've ever heard or read about this... but have heard it verbally from others Amplify’d ...